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Digital Signage Transforms Bank Go-to-Market Strategies

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Digital Signage Transforms Bank Go-to-Market Strategies
Digital signage helps banks refine go-to-market strategies by enabling them to learn more about their customers, deliver targeted messaging, and correlate customer behavior to sales.

The current economic climate of looming regulation and global uncertainty is placing increased pressure on banks to stay profitable. To maximize sales, banks must develop solid go-to-market plans, which involves getting a better understanding of customer needs and identifying how to meet them with financial products and services. The digital revolution that initially reduced customer branch visits and allowed customers to do many routine banking transactions online is now delivering interactive and data-rich digital solutions inside the branch. Digital signage solutions with analytics software help banks capture viewership and other data that can drive real-time campaigns. Digital signage equipped with analytics creates interactive experiences that can engage the customer while gathering data on customer demographics and viewing information to help banks build targeted, more relevant offers for customers.

Read the full Digital Signage Transforms Bank Go-to-Market Strategies Solution Brief.