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Strengthen Retail Brands with Digital and Mobile Technologies

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Strengthen Retail Brands with Digital and Mobile Technologies

Retailers are facing one of their biggest brand-related challenges in decades due to a wave of shoppers wanting to connect anywhere-anytime using their mobile devices. These shoppers rely on smartphones, tablets, and laptops and are attracted to stores and web sites where they can use advanced technologies to efficiently locate, evaluate, and purchase products. For these shoppers, the value of a retail brand is closely linked with its technological savvy, and brands offering a digitally enhanced, seamless shopping experience hold a strong edge over their competitors.

The brand challenge for retailers is to keep pace with rapidly evolving, customer-driven technology in an effort to continue attracting connected consumers.

Read the full Strengthen Retail Brands with Digital and Mobile Technologies Solution Brief.