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Interactive Social Media Display Starts Conversations

Background

For anyone wondering if social media marketing is right for their business, the verdict is in … it’s a great way to drive repeat business and to attract new customers. Although venue owners and advertisers know they need a presence on social media in order to increase customer interaction, it’s often costly and difficult to implement.

Solution

An affordable alternative is the Phocabby* intelligent social display that attracts and entertains customers in a way that leads to thousands of branded photo postings on social media sites, like Facebook. As customers walk up to the display, they see themselves on a high-definition screen. After choosing a fun theme, they take a picture that is automatically screened for objectionable content, sent to the cloud, and posted online without requiring any venue input. Afterward, they can interact via the photos through social media on their tablets, phones, and desktop devices, again without assistance from the venue. Now some businesses have hundreds of thousands of photos of smiling customers supporting their brand and location—photos that were created and posted in a low-touch and cost-effective manner.

Benefits

  • Attract attention
  • Go viral
  • Generate repeat business

Social Media Digital Display: In-depth

Increase brand engagement and social media presence

Phocabby*, an intelligent interactive social display, attracts and entertains visitors with a high-definition display, letting customers take branded photos at business venues that can be shared and interacted with through social media sites, drawing in new customers.

Read the brief >

Read the blueprint >

Technology What It Is

Phocabby* intelligent interactive social display solution

High-definition display with a fun theme takes pictures of customers, which are posted online without requiring any venue input

Intel® Audience Impression Metrics Suite (Intel® AIM Suite)

Powerful anonymous viewer analytics (AVA) data collection and audience measurement tools

Intel® Core™ i7 processor

Computing and graphics platform for driving the display, capturing images, running AVA software, and interfacing to the cloud

Intel® Active Management Technology (Intel® AMT)

Technology enabling IT personnel to quickly fix many types of system problems remotely, thus improving system availability and the end-customer experience