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Retail Solution Configuration: Intelligent Digital Shelf Display

Grab customers attention using electronic shelf displays

Background
Facing fierce price competition, retailers and product manufacturers are constantly looking for new ways to increase profitability. Simply put, this can be done by boosting sales volume, increasing advertising revenue, reducing operating costs, and minimizing inventory distortion. Addressing all these avenues, a new technology, called micro-digital signage (MDS), places advertising and product information on small digital screens mounted on store shelves – the point-of-decision for consumers.

Solution
As customers pass through store aisles, grab their attention using electronic shelf labels that play eye-catching, high-definition video and animation about products and in-store specials. Brand and price promotion messaging on a digital signage network can generally produce a sales lift of eight to ten percent, as well as impact category sales, according to Platt Retail Institute*. This advertising content can also generate incremental revenue from product manufacturers who will be able to connect with consumers when buying decisions are made. An ad placement rate of $200 to $300 per month may be reasonable based on a study conducted by PRI Research. The screens can help increase the success of new product launches by making sure consumers take notice of specific shelf locations as they stroll down the aisle. Moreover, the solution eliminates the need for employees to print and attach price labels on the shelves, thereby reducing operating costs and increasing the accuracy of shelf prices.


Benefits

  • Get customers to pay more attention to new products to boost sales
  • Capture additional advertising revenue
  • Reduce operating cost by changing shelf prices and signage electronically


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Key Ingredients

Flextronics* Pre-integrated Solution

Store shelves, MDS screens, and content management system.

Intel® Retail Client Manager (Intel® RCM)

Content management system (CMS).

Intel® Active Management Technology (Intel® AMT)

Technology enabling IT personnel to quickly fix many types of system problems remotely, thus improving system availability and the end-customer experience.

Intel® Audience Impression Metrics Suite (Intel® AIM Suite)

Powerful anonymous viewer analytics (AVA) data collection and audience measurement tools.

Electronic Shelf Tags

Micro-digital signage (MDS) screens.

Media Player

Intel® processor-based player sending content to MDS screens.

Video over USB

Smooth video playback and a low latency connection.

Camera for Intel AIM Suite

Standard device.

McAfee* Security Software

Whitelisting security software with negligible performance impact on the media player.


Selected Intel Offerings for Retail

Resources

Intel® Retail solutions

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Intel® Retail Solutions Partner Network

Strategy. Design. Implementation. Providers to help you do it all.

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