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Providing a Technology Foundation for the Retail Omni-Channel: Brief

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Providing a Technology Foundation for the Retail Omni-Channel: Brief
Achieving a single view of customers across all channels relies on the seamless integration of internal systems.

Introduction
Retailers worldwide are keenly aware that their industry is going through seismic changes. Digitally empowered customers cross channels freely—often using more than one channel for a single transaction—while still viewing these multi-channel transactions as a single shopping experience.

For their part, retailers see great value in having a single, consolidated view of their customers. But achieving that single view through integrating all channels—creating the omni-channel that’s key to the industry’s future—is proving to be a significant hurdle.

Enabling the omni-channel involves both the willingness to overhaul key internal processes, plus the tools and standards for connecting, managing, and securing devices and data. Intel is leading the way in providing these tools and standards that can make the retail omni-channel a productive reality.

Read the full Providing a Technology Foundation for the Retail Omni-Channel Solution Brief.