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Getting Started in Digital Signage: A Step-by-Step Guide

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Getting Started in Digital Signage: A Step-by-Step Guide

Executive Summary
Digital signage is a new and rapidly growing communications medium that offers a wide range of exciting ways to engage with customers, enhance brand awareness, increase sales and margin uplift, and much more. This guide takes you through the basics critical to the success of any digital signage project.

How to Use This Guide
Our goal with this guide is to provide you with an introduction to the key questions and decision areas that need to be addressed in order to fully realize your investment in this new medium. Here you will find basic information about establishing objectives, creating content, choosing hardware and software, and managing your digital signage solution. No two situations are exactly the same, and it’s unlikely that even two organizations with the same needs will follow exactly the same approach.

This guide doesn’t provide explicit deployment directions or give recommendations on specific solutions from individual companies. It provides a practical, holistic overview so you can see the critical decision points in context. The information provided here—along with the examples of digital signage in action, checklists, and links to other sources—will provide a firm foundation as you begin to explore how you can take advantage of this powerful new medium.

Read the full Getting Started in Digital Signage: A Step-by-Step Guide.

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