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Exceed Customers’ Retail Shopping Expectations: Brief

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Exceed Customers’ Retail Shopping Expectations: Brief

Delight Customers by Exceeding Their Expectations
Understanding how shoppers have changed is the key to success in the modern retail era

The Knowledge Shopper Has Arrived
The proliferation of PCs, wireless access to the Internet, and advances in smartphone and other small device technologies have given rise to new outlets for shopping. According to Market Force Information, 98 percent of U.S. consumers own a computer, and 68 percent of U.S. households had broadband access in 2010. Online shopping went mobile with web access and shopping apps on smart phones. Nielson Research expected more than half of U.S. wireless subscribers would own a smart phone by the end of 2011, and according to Google, 46 percent of retail purchases are influenced by the Web.

Today’s shoppers routinely and intuitively use touch screens and gestures to interact with devices, and readily adopt new solutions as soon as they are available. They use location-enabled shopping applications and often know as much or more information about products when they walk into the store than the sales staff does.

Read the full Exceed Customers’ Retail Shopping Expectations Solution Brief.