When On Campus Media sought to measure student traffic and dwell time more accurately, they turned to Arrow and Intel to prove digital advertising as an effective tool for their clients: brands, media buyers, and college retail bookstores marketing. By partnering with Arrow OEM Computing Solutions (OCS) and Intel, they now have the most advanced viewership measurement and direct messaging delivery technology available in the world.
To scientifically determine the true potential of the bookstore’s digital signage efficacy and ROI, Arrow OCS needed both a new level of accuracy and a real time solution to engage students. To meet these objectives, they developed a technology solution that utilized internal engineering expertise to design customized devices for each store in a 25-campus pilot program.
Selected to provide crucial real-time information about On Campus Media customers, and to gauge attentiveness to ads and content, Intel® Audience Impression Metrics Suite technology featuring Anonymous Viewer Analytics (AVA) is now producing new and surprising results. Each viewing student now receives real-time advertising relevant to their identified demographic, improving dwell time, engagement, and impressions.
Read the full Proof of Performance in Digital Signage—ROI for Advertisers Case Study.